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A Digital Disconnection The struggle is real. A google search for the cost of a carpenter or a painter leads to misinformation and false expectations. The precedent is set, preconceived notions fill the homeowners headspace, and the carpenter or painter has no idea. For the carpenter, painter, or anyone building their business in the trades there is a world out there where the terms and conditions have already been laid in a foundation they did not build. Down The Trade Roo

The Visibility Struggle of Small Contractors My brother, a successful business man, told me that "obscurity is my enemy". This line, stuck with me, and this simple truth, has led me on a path to become less obscure. Our company may be in its infancy, but we have over 30 years of experience. We have done the hard work, we have committed ourselves to a trade. We have gained the experience. We offer something unique- a standard renovation, or an out-of the-box custom solution.

How Lead Services Really Work As a contractor our first real exposure to a third-party company was the testimony of homeowners on social media platforms. We noticed complaints about third parties and the contractors that were hired through them. After further investigation we gained a glimpse into potential risks for homeowners using these service providers. For contractors, third-parties act as a liaison to the homeowners in the form of leads. For homeowners, they act as a